OUR MISSION IS TO FUND GAME-CHANGING RESEARCH AND ALL-STAR SCIENTISTS TO ACCELERATE ‘VICTORY OVER CANCER’ AND SAVE LIVES.
We laid the foundation for an always-on digital media campaign aimed at boosting site traffic and donations during key fund-raising periods. ZOO also redesigned v.org by enhancing its user journeys and the overarching donor experience, fostering a sense of belonging to help further diversify the donor base and integrate the V Foundation more deeply into people’s lives.